12/16/2023 0 Comments Chatbot site![]() In one Harvard Business Review study, researchers looked at the average time it took for companies to respond to new prospects. They might have some interest in the brand, but need more information and possibly answers to a few questions before converting.Īnd in many cases, the company’s responsiveness to their questions can be the deciding factor in whether they ultimately convert. That’s especially true when you consider that 95% of visitors aren’t ready to make a purchase during their first visit. And this can go a long way in moving them through all stages of the customer journey. It’s clear, then, that people prefer to communicate through messaging interfaces. Plus, the average open rate for private messages is 98%, which is almost five times the 20% average open rate for email. Messaging apps vs social networks (Image source: Business Insider) ![]() Messaging is now more popular than ever before, and the top four messaging apps worldwide have more monthly active users than the top four social media networks. One of the biggest reasons is that it’s in line with consumer preferences. In fact, Servion Global Solutions predicts that 95% of customer interactions will be handled without a human by 2025. The bot mostly relies on multiple-choice menus and basic input to help customers, but is extremely user-friendly and serves its purpose of helping users place online orders effectively.Īnd bots like this are only the beginning. ![]() Facebook chatbot (Image source: Engadget) A chatbot is a computer program powered by either rules or artificial intelligence (or both!) that interacts with human users via a chat interface.įor example, Pizza Hut has a Facebook Messenger chatbot that lets its customers learn about specials and promotions, then place orders for delivery or pickup. ![]()
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